The shores of Lake Constance, where Avira was founded and has its HQ still today, belong to surrounding countries, but the lake itself is the only place in Europe where no borders exist. It’s a fitting detail for one of the world’s most successful pioneers of the ‘freemium’ software business model, a result of ‘thinking without borders’ that has contributed to Avira’s success in the IT security profession for almost 30 years.
Avira’s premium security earns the industry’s best scores for detection, usability, self-defense, repair, and low system impact, while extending its protection to another 100 million or so customers through OEM partnerships. New software launches include the Chromium-based, ultra-secure Scout browser (beta), iOS Vault, and Android Optimizer. Antivirus Security for Android gets upgraded with new AppLock and Privacy Advisor features. And not only does Avira add detection of potentially unwanted apps (PUAs) to its antivirus software, but as well takes some offenders to court for spreading PUA bundled with legitimate software – and wins!